CHAPTER 7: Fourth stage of BOSCO era. SOCHI IS CALLING!

BOSCО team has joined the Sochi election race from the first meters of the distance. Already in Turin, when the Russian application was just considered by the International Olympic Committee, the Russian House — BOSCO Village already had its Krasnaya Polyana. At that time the sporting world had find out that people went skiing in the Black Sea region. We were approaching to this Olympiad together with those, who believed in success. By the final voting of the International Olympic Committee in Guatemala, we have created the parade uniform for the official delegation, in which blue — the coulor of sky and snow in Sochi — predominated. The stars of figure-skating in BOSCO clothes appeared in Guatemala on the artificial ice rink, built in the Central America unexpectedly for all. Sochi had won and on July 4th, 2007, it was declared as the host of Winter Olympic Games XXII. BOSCО celebrated this desired event by issuance of a new collections of sports clothes SOCHI 2014.

Vancouver passed the Olympic baton to Sochi at the solemn closure of the Olympiad. Russia will first act as a host of Winter Olympic Games. We all have been waiting for this event for a long time. The status of a host receiving guests from every corner of the world is much obliging. Now Sochi is a city being reconstructed and decorated by the whole country. For BOSCО it is an important, interesting and, foremost,large-scale project, for which we are prepared because we have grown up and we have experience. Not only the national Olympic team but also tens of thousands volunteers will be dressed in BOSCО Sport patriotic uniform. 

On October 28, 2009, the Sochi 2014 Organizing Committee announced that BOSCO had been awarded General Partner status for the 2014 Olympic and Paralympic Games in the Sochi 2014 Clothing category.

  • The deal, worth over $100 mln, grants BOSCO the following official status:
    • Exclusive Outfitter of the Russian Olympic and Paralympic teams (at Vancouver 2010, London 2012, Sochi 2014 and Rio de Janeiro 2016) and General Partner of the Russian Olympic and Paralympic teams (in respect to each team at the 2010, 2012, 2014 and 2016 Games);
    • General Partner of the XXII Olympic Winter Games 2014 and XI Paralympic Winter Games in Sochi.

BOSCO also signed the licensing agreement with the Sochi 2014 Organizing Committee according to which BOSCO becomes official producer of licensed clothes with the Olympic symbols for the period up to and including 2016.