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14 march

The sales of the licensed Olympic collection Sochi 2014 started in BOSCO shops all over Russia

Bosco Company, the general partner of XXII Olympic Winter Games and XI Paralympic Winter Games 2014 together with «Sochi 2014» Organizing Committee were proud to present the first part of the official licensed product of the XXII Olympic Winter Games in Sochi in GUM at the Red Square on March 14th. The collection of clothes and footwear was inspired by the images of its motto «So Great! So Beautiful! So Special!» . We believe that this message will be clear both to the Russians and to the visitors from all around the world and will naturally reflect Greatness, Beauty and Specialty of both the Olympics in Sochi and of Russia as a whole.

The official well-known visual concept of the Games that is the image of the patchwork quilt became the cornerstone of the collection’s creation. Russian national patterns just like the pieces of the brightest impressions of the Games in Sochi, interlaced into the motley but eurhythmic pattern on the tanks and t-shirts from the Sochi 2014 Olympics licensed merchandise. The new collection will be available to everyone in all Bosco shops from Kaliningrad to Vladivostok. The collection includes all the traditional spring-summer products such as jackets, sweatshirts, tracksuits, polo shirts, t-shirts and accessories in the navy-blue and orange-red color ranges. See sochi2014.bosco.ru for more information about the collection.

«Sochi 2014» ambassadors, Olympic champions Tatiana Navka, Svetlana Khorkina, Svetlana Zhurova, world sport legends Lydia Skoblikova, Vladislav Tretiak and Tatiana Tarasova, candidates to the Russian Olympic team 2014, winners of the Youth Olympic Games 2012, as well as «Sochi 2014» talismans and volunteers took part in the solemn ceremony of launching the sales of the new official licensed product of the XXII Olympic Winter Games in Sochi.

Mikhail Kusnirovich, the head of BOSCO group of companies: «Four years of athletes’ and fans’ life are focused on the two weeks of the Olympics. It is the summit of sports career for someone, and it is the climax of human emotions for other. Only a moment later all this will become the history, the cherished past. These vibrant, important, life-time memorable emotions can now be not only described in words or expressed in music, they can be even touched or given to the children. T-shirts and caps, polo shirts and backpacks, tracksuits and windcheaters of the new Sochi 2014 Olympics licensed merchandise will convey the Olympic mood for a long time. Memories will become patterns, just like our national traditions became the patchwork quilt of the Sochi Olympics. And it is important as general recollections are erased from the memory, but details are stamped. I hope for a long life!».

Dmitry Chernyshenko, the President of «Sochi 2014» Organizing Committee: «I am sure that thanks to their bright, modern and special clothing Russian fans will attract the views of the world in Sochi in 2014! Our image will be unified and it will be our strength! Thanks to the Sochi 2014 Olympics licensed merchandise every Russian can be inspired by the Olympic spirit, feel his or her involvement in the Games and make a personal contribution to the future of Russia’s victory!».

Ivan Skobrev, the prize-winner of the Games in Vancouver (2010), the ambassador of «Sochi 2014»: «It is impossible for the athlete to win the Olympics without the fire burning in the heart. And Sochi 2014 Olympics licensed merchandise came out the same contrast, disposed to victory!».

Irina Slutskaya, the prize-winner of the Games in Salt Lake City (2002) and Turin (2006), the ambassador of «Sochi 2014»: «I’d like our Games would leave the brightest memories in everyone’s heart. And I’m sure they will surely will! And Sochi 2014 Olympics licensed merchandise turned out vivid and festive!».

Svetlana Khorkina, the Olympic champion of the Games in Atlanta (1996) and Sydney (2000), theprize-winner of the Games in Athens (2004), the ambassador of «Sochi 2014»: «Sochi 2014 Olympics licensed merchandise turned out some „delicious“,home-like, just like a quilt. You feel yourself warm and „pleased“ wearing it».